We see a desk and its items getting animated and the change in light shows the change in the time to demonstrate how the work seems to be continuing effortlessly. We then see the logo get converted into a circle being hit by an envelope which symbolizes messages as it takes you to the location of different teams and projects happening simultaneously. The beginning of the video shows a logo animation. Why it works: The video is a visual treat for the eyes as we watch breathtaking 3D animations forming on the screen in seamless transitions. The end engages with a logo animation and a powerful call to action, asking the user to sign up for free. The video goes on to demonstrate how the best features of this SaaS will bring the entire team communication in one place and will integrate the tools and services that the employees use every day. The logo appears and starts pulling everything towards itself, showing that Slack is the one platform that can hold up all the information and enable all kinds of communication. And that is when the video introduces Slack which proposes to make life simpler. The animation shows how everything gets piled on, gets messed up, and ultimately crashes- with no trail indicating which message or attachment came from whom or when. With 2D animation, this video started by addressing the problems in the communication space of the modern-day work environment. Why it works: The first thing that a viewer notice is consistency in the color scheme, style, and branding which are all associated with Slack. The viewer starts to resonate with that feeling and associates Squarespace with it. The video goes on to show the happiness and satisfaction of being able to launch your product and put it out in the world. The story is compelling as we see an ear speaker, horse sculpture, a huge vegetable, even a yoga instructor, a bike – all getting launched into space, with the most engaging one being the Russian dolls opening one by one in space. The anticipation builds as each of these entrepreneurs publishes their website, and as we watch every product starts to shake up, with rocket fumes coming out of it, as it prepares to launch. The story is gripping as we watch each person hustle hard to better their product and then proceed to work on their website, adding images, text, and branding elements. ![]() It is so well made that it almost looks like watching a movie. ![]() The background of the people and their businesses are completely different ranging from a farmer, an entrepreneur in making speakers, a sculptor to bee catchers, Russian doll websites, and vehicle repair shops. The video is full of anticipation as we see quick live-action footage clips of people in various businesses working and building things. Why it works: This is an exceptional video as it promotes the benefits of the SaaS without even mentioning or showing it on the screen once.
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